Sales Rep Position Changes and Sorella Launch

Modified on Thu, 6 Aug at 12:40 PM

HERE WE GROW (AGAIN)!

NEW FACES, EXPANDED ROLES, UPDATED TERRITORIES, & AN EXCITING SEASON AHEAD

Trands USA partners —

July 1st brings exciting changes to the Trands USA team as we welcome a new team member, announce several well-earned promotions, and redistribute select territories to make them more manageable.

EXPANDING OUR REACH

TRANDS USA CONTINUES GROWING, STRENGTHENING, & EVOLVING

Please join us in welcoming industry veteran Salvatore Giardina to the Trands USA team! Sal will be joining Trands USA on a part-time basis, managing sales throughout the North-East region and playing an important role on our new Education Team (more info coming soon). On the days he isn’t working with Trands USA, Sal will continue serving as an instructor at the prestigious Fashion Institute of Technology (FIT) in New York City.

In addition, Rob McIntyre, South-Central Sales Manager, will expand his territory to include MO, NE, AL, and AR.

Jay Myers, Vice President of Shirting and South-East Sales Manager, will add NC & TN to his region.

TRANDS USA SALES TERRITORIES — EFFECTIVE JULY 1ST

THE MAP BELOW OUTLINES OUR UPDATED TRANDS USA SALES TERRITORIES & THE REPRESENTATIVE RESPONSIBLE FOR EACH REGION.

Download the Map

SORELLA: PIONEERING A NEW CHAPTER IN WOMEN’S CUSTOM

INTRODUCING SORELLA AND A NEW VISION FOR THE FUTURE OF WOMEN’S CUSTOM

July 1st also brings exciting promotions at Trands USA.

Maddie Moeller will transition from her current responsibilities to pioneer a new division as Vice President of Sorella. This innovative, try-on-driven custom program is the first of its kind and is designed exclusively for the women’s custom retail market and its relevant trade shows. Joining Maddie in this exciting new venture is Cecelia Kirk, who will help lead Sorella’s US sales efforts, overseeing approximately half of the country.

While we’re saying goodbye to Maddie and Cece in their current Trands USA roles, we’re both excited and proud to see them pioneer a new chapter in women’s custom through Sorella. More info on Sorella coming soon!

Stepping into the ladies custom leadership role at Trands USA will be Melissa Brewster. Melissa joined us four months ago to manage the Metro NYC territory and will now transition into this expanded role.

Please join us in congratulating Maddie, Cece, and Melissa on their new roles.

We appreciate your continued support, partnership, and business and look forward to seeing you at market!

Warm regards,

— Trands USA