A New Chapter for Maddie, CeCe & Women’s Custom

It’s Bon Voyage to two key Trands USA team members today as both Maddie Moeller and Cece Kirk officially begin their positions of leadership as we launch our new women’s custom product called Sorella.

We ask you to join us as we thank them for their outstanding service as part of the growth of Trands USA, as well as our excitement as they begin Sorella trade shows to the women’s wear world in a little over a week. 

The new Sorella (Branded) program, as well as the private label version of the same (at Trands USA) is a new approach to women’s custom. 

What’s different is the key:

1 — This is a try on based program, not a program that relies upon the tape. Simply put the best fitting jacket, dress, pant, etc. and tell us the adjustments based on the try on product (longer, shorter, bigger, smaller, move button up or down, add or reduce shoulder width, higher or lower shoulders). This means you adhere to the base pattern and deliver with a dramatically higher percentage of success.

Easy and quick.

2 — This is a specially curated line for the female customer only, from fabrications and products she is already wearing and buying. We are not trying to make clothes for women selected from the men’s line. That is a very narrow market. This is a specially curated line for the female customer only, from fabrications and products she is already wearing. We simply want to replicate her favorite fit in each product category.

3 — Our new women’s program is based on a completely new set of patterns, researched over the past 2 years. It was created for the American woman.

4 — This new women’s custom program is best defined as the opposite of men’s custom. The men’s market is measurement driven with virtually unlimited styling options and a measuring tape. The women's custom market is based on improving/tweaking a base pattern in 31 available products, selecting from 400+ fabrications that women already wear. 

For the first time a woman will have the opportunity to improve upon the garments she tries on, in an effort to make a fit that is “only hers.”